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“Daddy, You Should Tweet That”: Parenting Goes Digital

Event Interactive 2011
Format Panel
Organizer Charlotte Hillenbrand – Made by Many
Description The parenting web is on fire, with more parents tweeting and more family sites and services launching every month. Social media is fast becoming a huge part of modern parenting, but to what end? Is it here to wreck or revolutionize family time? Is there money to be made in this market, or are savvy parents marketing-proof? A panel of agencies and service designers will explore a series of projects to identify mistakes made, lessons learned, and future directions for the parenting web.
Questions
Answered
  1. Digital parents, analog parents: is there any crossover between the two groups?
  2. Can social media help people become better parents?
  3. Can branded products and services actually help parents, or is it all just clever marketing?
  4. The US parenting web is the world’s most advanced -- what can other regions learn?
  5. Beyond blogs and Twitter: what will these parents embrace next? Where do brands and agencies need to be?
Level Intermediate
Category Social Networking
Tags parenting, social web
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