Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

B2C vs B2B Go-To-Market Strategy Smackdown

Event Interactive 2011
Format Solo
Organizer Alexander Will – Spoonfed Media
Description Whether your company offers B2C or B2B web services, SaaS or online content, a strong go-to-market strategy is an essential prerequisite for a successful product. In this presentation, attendees will learn about the differences between B2C and B2B go-to-market strategies, how they can apply elements from either set of strategies to their company's go-to-market plan and specific ways to improve marketing, PR, communication, distribution, sales and social channels when bringing a new product to market. Gaining an understanding of the key channels, challenges and opportunities of bringing both B2C and B2B products to market will provide two major benefits to attendees. They will not only get specific tips on how to bring a product to market in their own sector but will also learn how consumer or business communication channels can enhance their strategy even if that is not their target sector. Attendees will leave with a stronger arsenal of go-to-market ideas they can implement in their own business and use to steal a march on competitors who limit strategy to traditional channels for their product sector.
Questions
Answered
  1. Why do I need to know about go-to-market strategies for other product sectors and how can I apply them to my own business to enhance my own go-to-market strategy?
  2. What are the main challenges that face a company going to market with a B2B product versus a B2C product?
  3. How does the press and media coverage strategy change when doing a B2B launch versus a B2C launch?
  4. How can you leverage other products, divisions or brands within your organisation, whether B2B or B2C, when developing a new go-to-market strategy?
  5. How can a company benchmark, measure and analyse their go-to-market strategy for B2B versus B2C products, and then improve upon them?
Level Intermediate
Category Branding / Marketing / Publicity
Tags go to market, product launch, Sales
HELP