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Design for Hackers: Reverse-Engineering Beauty

Event Interactive 2011
Format Solo
Organizer David Kadavy – Kadavy, Inc.
Description There are plenty of tools and tips available for technically applying design to an application or website; but the classical fundamentals that make websites and products beautiful and engaging remain a mystery. David Kadavy - freelance designer to Silicon Valley clients such as oDesk, UserVoice, and PBworks - will clearly explain the fundamentals behind good visual design. You'll learn about the classical principles of design that have existed for centuries, and how those principles work together to make iPods beautiful, make Digg.com usable, and keep the New York Times from going bankrupt.
Questions
Answered
  1. Does Digg.com use a complimentary, split-complimentary, or analogous color scheme?
  2. How does a pen differ from a pixel, and why does that difference make Garamond a bad font for the web?
  3. What does the Golden Ratio have to do with what font sizes you use?
  4. Why is there an ad in the top-left hand corner of the New York Times Home Page?
  5. Why is the Apple iPod beautiful?
Level Intermediate
Category Visual Design
Tags design, visualdesign, webdesign
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