Pies, Ties and Behavioural Economics |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | Dan Hon – Wieden+Kennedy |
| Description | Who says behavioural economics needs to be boring, unfilling and unstylish? We don’t! We’ve disguised behavioural economics and experiments in play as a pie cart and a tie cart. Yes! In Portland, a real pie cart serving homemade pie, icecream and coffee. In London a tie cart will serve besuited men who work in front of spreadsheets doing “real” economics exquisitely designed ties to go with Saville Row suits. Lured in by our beautiful little carts, the scent of fresh-cooked pie and a cute girl in gingham (we may even have scented ties in London), unsuspecting folks will participate in a not-so-usual experience. We’ll be playing with pricing, choice, participation, chance and scarcity, including: Pie/Tie it forward: A customer orders as usual but it's explained that they don't get what they ordered... they get what the person before them ordered. The person who comes after them will get what they ordered in a big chain. You can elect to set the person after you for a sweet treat or a sartorial disaster. Wheel of doom: Customers choose to pay a premium to select their pie flavor/tie style, or they can pay less and risk the wheel of chance (which may include a spot where you get no pie or tie at all.) Power of free: Slice of pie or a tie - $4.00. Pie/tie + ice cream - $5.50. Pie/tie + ice cream + coffee - $5.50.... making the coffee free. Will it mean more folks go in for the whole deal because of the free coffee? We think it will. Will they? FIND OUT, ONLY AT SXSW! |
| Questions Answered |
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| Level | Intermediate |
| Category | Case Study |
| Tags | economics, play, realworld |