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From Town Criers to Twitter: Promoting Your Concert

Event Music 2011
Format Dual
Organizer Alexander Will – Spoonfed Media
Description Almost 80% of revenue in the entertainment industry now comes from live events. With metropolises such as London, LA and New York City each hosting over 30,000 live events per month, how can you make your gigs and concerts stand out? In addition to describing the history of concert marketing, this presentation will give attendees specific knowledge of key media channels, tools and techniques, and measurement and analysis strategies they can use to promote live events today. Attendees will learn about traditional event promotion as well as how to utilize digital channels to attract an audience at live events, communicate with fans and sell more concert tickets.
Questions
Answered
  1. How can live event organisers use digital marketing to increase their audience reach and ticket sales?
  2. What are the most important channels for promoting gigs and concerts online?
  3. How can promoters, bands, venues or others in the live entertainment space begin to build up a database of customers and translate that into ticket sales?
  4. How can social media, in particular Twitter and Facebook, become an efficient and effective digital marketing channel?
  5. How do you measure and track campaigns, what are the most important statistics to track and how do you use analytics to improve future marketing?
Level Beginner
Category Marketing
Tags Concerts, digital marketing, live events
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