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Meet Your New Marketing Dept: Fans

Event SXSW Interactive 2008
Format Panel
Organizer David Hyman MOG.com
Description If we all agree that word of mouth is the most powerful form of music marketing then online communities are the most important places for bands and labels to drive positive buzz (and sales). How and when are labels going to begin creating marketing initiatives that embrace these communities and their fans?
Level Intermediate
Category Business, Philosophical