Meet Your New Marketing Dept: Fans |
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| Event | SXSW Interactive 2008 |
| Format | Panel |
| Organizer | David Hyman – MOG.com |
| Description | If we all agree that word of mouth is the most powerful form of music marketing then online communities are the most important places for bands and labels to drive positive buzz (and sales). How and when are labels going to begin creating marketing initiatives that embrace these communities and their fans? |
| Level | Intermediate |
| Category | Business, Philosophical |