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Everything You Wanted to Know About Launching Websites

Event Interactive 2011
Format Solo
Organizer Jay Goldman – Rypple
Description The shift to digital and online marketing means more and more people end up in charge of launching websites. It's tough for technical people to keep tabs on all the latest and greatest — what's a poor marketer or executive to do? They should attend this session. From planning to content to Search Engine Optimization (SEO), we'll take a look at the key concerns you need to focus on, the basic info you need to be prepared, best practices you should follow, and top criteria for selecting vendors. Session will include a series of useful checklists you can take home and use on your own.
Questions
Answered
  1. What are the top five things I need to worry about?
  2. What do I need to know to evaluate vendors?
  3. What's the secret language that makes me sound like I know what I'm talking about?
  4. What are good/reasonable success criteria?
  5. How do I convince my boss that we need budget for the web/online?
Level Beginner
Category Branding / Marketing / Publicity
Tags knowledge, marketing, websites
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