How to Successfully Market Technology Ideas. |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | David Sloly – Mason Zimbler |
| Description | Modern marketing offers a complex array of options to take your product to market. But when you have brand new technology to market that pioneers a new category in the space, getting your product to your intended customer can take on a whole extra level of complexity. SXSWi is a thriving hub of fantastic ideas that are waiting to reach the people that will find value in them, but taking that technology from idea to success depends on finding the most effective manner to tell the world about it within the marketing budget and time frame you have available. David Sloly (creative director at technology marketing agency Mason Zimbler) is not just a marketing expert, he is a technology marketing expert and will demonstrate how a new idea can become famous in all the right places regardless of your company size or budget. |
| Questions Answered |
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| Level | Intermediate |
| Category | Branding / Marketing / Publicity |
| Tags | ideas, marketing, Technology |