Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

Baby, You Can Drive My Development: Customer-driven Development

Event Interactive 2011
Format Dual
Organizer Henry Erskine Crum – Spoonfed Media
Description Customer-driven development is a hot topic in entrepreneurial circles however there are limited resources for teams interested making customer-driven development part of their product strategy. This presentation will cover specific ways businesses can create an environment that allows for customer-driven development and what this means for the product timeline, client relationships, go-to-market strategy, team structure and management. Using real-life examples, the presentation will take a step-by-step look at customer driven development from product idea through the earliest alpha stages, client acquisition, product development, and finally to go-to-market strategy. This presentation will give listeners a brief background on the theories behind customer-driven development and the movement in business today but will focus mainly on providing actionable ideas for making customer-driven development an effective and efficient part of future product development within your own company. Examples will be drawn from B2B and B2C products, and from established and start up organizations.
Questions
Answered
  1. How do you let customers drive development, but not dictate it?
  2. How should sales, marketing and development teams be structured for customer-driven development, and how do you make sure customer feedback is heard by all departments?
  3. What are the key steps in a go-to-market strategy for a product driven by customer development?
  4. How, and when, do you get the initial customers on board?
  5. How do you price and properly value your product for alpha, beta, pre-launch and post-launch clients?
Level Intermediate
Category User Experience
Tags Management, product development, Strategy
HELP