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Digital Instinctives: The Real Digital Generation

Event Interactive 2011
Format Dual
Organizer Camilla Grey – Moving Brands
Description The toddlers of 2011 will grow up plugged into a "moving world" that is governed by gestural interfaces and layered realities. Their problem-solving skills will be taken care of by Google, whilst their multi-tasking capabilities will be second to none. They will demand hyper-contextualised services and products from brands that are at once personal, mobile and location-specific. Our notions of privacy will be dead to them. As a creative and digital branding company, Moving Brands is excited about these tots who are taking control of our iPads and ultimately our world. Brands must be responsive to a generation approaching the digital world instinctively and without reservation. This talk will reveal the implications this new mindset will have on brands across all industries, not just in the technology field. Moving Brands will use film, real-time interactivity and up-to-the-moment case studies to bring this "moving world" to life and introduce you to the "Digital Instinctives" blowing our minds.
Questions
Answered
  1. What does Moving Brands mean by a "moving world"?
  2. Who is a Digital Instinctive?
  3. How are Digital Instinctives responding to the world around them?
  4. What are the long-term implications of the Digital Instinctive mindset for brands?
  5. How can brands better service this generation as it grows up?
Level Intermediate
Category Branding / Marketing / Publicity
Tags branding, digital, Future
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