SXSW 2012 - How Do You Build Truly Cross-Platform Apps

How Do You Build Truly Cross-Platform Apps
Event	Interactive 2011
Format	Panel
Organizer	Prashant Agarwal – Fjord
Description	There's an app for pretty much everything at the moment. Apple has done a great job of putting mobile applications in to the mass-market limelight, but the iPhone itself only has a tiny share of the global market. Developers want to get their apps in to as many hands as possible but the fragmentation across different OS is a big hurdle in doing this. From Windows, iOS4, Android to J2ME and TV apps, the user experience needs to be seamless no matter what device in order for something to be a success. How do you go about creating apps that are truly cross-platform? Where do you even begin?
Questions Answered	Can you really develop cross-platform applications? How can mobile and TV apps differ? Is there a 'best' platform/OS to develop for? How can cross-platform apps shape the future of media content consumption? Do you really want an app to be in every device? What are the advantages/disadvantages?
Level	Intermediate
Category	Mobile Applications
Tags	cross-platform, developer, mobile

How Do You Build Truly Cross-Platform Apps