Mommy, Where Do Good Products Come From? |
|
| Event | Interactive 2011 |
| Format | Dual |
| Organizer | Gretchen Anderson – Punchcut |
| Description | Business case studies are the ultimate in reductionism: A complex business activity rooted in a specific context of people, company culture, time, and place is boiled down to a few key ideas. Consultants, designers, students, and people who read Malcolm Gladwell are especially prone to this form of simplification. While these simplified stories can be helpful as touchstones, we just need to remember that they are often apocryphal archetypes more than investigative summaries. Or people confuse the terms innovation and invention; looking for breakthrough ideas sends companies into a frenzied search for "new" things not great or disruptive things. In this session, we will explore some different pathways to creating great product ideas. As designers and researchers, we're experienced enough to know that design research isn't the only approach or even always the best approach (a point of view that Don Norman vehemently argued in recent writings). For instance, design research wouldn't be sufficient to create a disruptive innovation like Gowalla. We'll outline a framework that looks at different approaches to idea generation, including corporate competencies and culture, customer needs and cultural context, and technological innovation. |
| Questions Answered |
|
| Level | Intermediate |
| Category | Design Thinking |
| Tags | entrepeneurship, innovation, insight |