SXSW 2012 - Live Streaming for Good: Producing "30 Hour Day"

Live Streaming for Good: Producing "30 Hour Day"
Event	Interactive 2011
Format	Solo
Organizer	Mike Gebhardt – SLL Productions
Description	30 Hour Day was the first web-based live streaming telethon of its kind, designed to raise money for local charities in Portland Oregon and beyond. In this presentation I'll share the behind-the-scenes production notes and the experience of what leading a community of technical and creative volunteers is like, all working toward the common goal of continuously live streaming 30 hours of video content to the web. I'll also speak about the larger concepts behind this new model of charitable fundraising using the tools of social media and an open source attitude, to create a web media event in real-time that can drive action on a local level.
Questions Answered	What is the relationship between community and producing a web event like 30 Hour Day? What were the production methods employed to produce 30 hours of live video content on the web? How does the Open Source approach benefit fundraising in local communities? Are you a charity, fundraiser or podcaster? How can I do this in my local community?
Level	Intermediate
Category	Non-Profits
Tags	charities, live streaming, video production

Live Streaming for Good: Producing "30 Hour Day"