SXSW 2012 - Healthcare Social Media: Lawyers Don't Always Say No

Healthcare Social Media: Lawyers Don't Always Say No
Event	Interactive 2011
Format	Solo
Organizer	David Harlow – The Harlow Group LLC
Description	"It's illegal. It isn't worth the risk. What about HIPAA?" Senior management often raise objections to rolling out social media tactics to advance a health care enterprise's marketing and communications strategies. Learn how to minimize legal and regulatory risk while joining the vanguard of health care organizations engaging their constituencies via social media.
Questions Answered	Doesn't HIPAA prohibit useful approaches to social media by health care organizations? What legal land mines are out there besides HIPAA? How can I get out an effective message if I have to worry about all this lawyer stuff? Is it possible to be transparent and engaging without getting investigated, fined or sued? How can developing site-specific policies and procedures help?
Level	Intermediate
Category	Health
Tags	hcsm, social media, sxsh

Healthcare Social Media: Lawyers Don't Always Say No