SXSW 2012 - From Personal Blogger to Professional Marketer

From Personal Blogger to Professional Marketer
Event	Interactive 2011
Format	Panel
Organizer	Melissa Lion – CMD Agency
Description	There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community? How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger? This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.
Questions Answered	What are the marketing skills learned from writing and promoting a blog? What social media skills do businesses know they need, but don't know how to acquire? What elements of your blog will hiring managers read? How are bloggers natural community managers? What are hiring managers looking for in future marketers and social media practitioners?
Level	Beginner
Category	Career / Work Concerns
Tags	blogging, marketing, monetizing

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From Personal Blogger to Professional Marketer