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Spin Doctors: PR Best Practices for Social Media

Event Interactive 2011
Format Panel
Organizer Nicole Ravlin – PMG
Description With the media landscape changing each day, publicists and journalists have increasingly been turning to social channels to get their message heard. For decades, communications professionals have been working to achieve the ability to get perfectly relevant and customized content, to the exact right person, through their preferred channel. The advent of social media represents paradigm-shifting progress towards this goal. This panel, made up of journalists, public relations practitioners, and social pr consultants will highlight best practices for the industry. In addition, learn some tricks and tips on how to get your pitch to journalists by way of social media.
Questions
Answered
  1. Are social media releases catching on and why?
  2. Is it appropriate to pitch a journalist via social channels?
  3. Are press paying attention to social channels for story ideas and where do they look?
  4. Should publicists be tweeting and posting on behalf of their clients - who should execute a social communications plan?
  5. Does social media live at a pr firm, ad firm or digital agency and why?
Level Intermediate
Category Branding / Marketing / Publicity
Tags media, PR, public relations
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