Digital Strategies for Optimizing the Fan / Artist Connection |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Rajan Dev – Hot Studio |
| Description | Media companies today are using a hybrid explosion of technology, social networking, design and strategy to develop new relationships between their artists and consumers; creating new revenue generating opportunities and redefining fan relationships and needs. Leaders in this space will explore and demonstrate the insights and lessons learned, the tools used and the business impact delivered by these collaborations. Critical components to redefine the entertainment industry include explosive content, artist's unique branded content, sophisticated users, trusted media brands, and social media reach - all engaging with technology and cutting edge design. How do you use digital media to build brands and experiences that create new, valuable relationships between fans and artists? Engage with a panel of digital media experts that work with artists and labels both large and small to build best-in-class experiences that connect with fans. What does detailed data about fan engagement mean to celebrities and media companies? Learn about strategies, tools and techniques that are being used throughout the music world to build valuable artist / fan connections - and get the insiders view of the benchmarks, metrics and strategies for optimizing the relationship between artist and fan. |
| Questions Answered |
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| Level | Intermediate |
| Category | Branding / Marketing / Publicity |
| Tags | Marketing in digital age, music, Social Networks |