Survival of the Laziest: How Consumers Shape Search |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Schwark Satyavolu – BillShrink.com |
| Description | Today's shoppers can afford to be lazy and still come out on top thanks to the proliferation of ever-evolving technology driving today's search engines. As search engines evolve from paid and popular keyword results into more sophisticated results from newly-dubbed "decision engines," "recommendation engines" or "vertical search," people have an increasingly easier time finding what they are actually looking for. Highly specialized vertical search engines now bypass simple query results and deliver targeted results. For example, search can manage complicated comparison shopping tasks, like finding the best cell phone plan out of 10 million options. And the proof is in the travel industry, with success stories like Kayak and ITA. In this presentation, the founders of BillShrink.com will shed light on why today's shoppers can afford to be lazy because technology does their homework. Vertical search is evolving into personalized search, essentially morphing into a match-making service to pair people with the very best products and services available. They will delve into how the evolution of search engines that have disrupted markets and eliminated the opaqueness of complicated products and services. Vertical search lifts the veil on the fine print and deceptive marketing language so consumers can finally make apples-to-apples comparisons on the products and services they want most. |
| Questions Answered |
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| Level | Advanced |
| Category | Search |
| Tags | e-commerce, money saving, vertical search |