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Value of a Facebook Fan: Does it Matter?

Event Interactive 2011
Format Panel
Organizer Michael Scissons – Syncapse
Description A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?
Questions
Answered
  1. What factors should marketers take into consideration when determining the value of a Facebook audience to their brand?
  2. Why is it important to prove the value of social media marketing in your organization?
  3. What benchmarks are the current industry standards for social media measurement, and what direction is the industry heading?
  4. What are some examples of marketers who have been able to make a case for increased budgets for social media within their organizations, based on the way they have measured success to senior executives?
  5. What advice do the experts have for marketers who are just starting out in the social measurement space?
Level Advanced
Category Social Networking
Tags Facebook, Measure, social media marketing
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