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Empowering Filmmakers To Succeed At DIY Distribution

Event Film 2011
Format Panel
Organizer John Tarnoff – Carnegie Mellon University
Description Carnegie Mellon University and Emerging Pictures propose a panel on available next-wave strategies for filmmakers to engineer distribution for their productions, and to chart the emerging global middle market for independent content. Everyone is dealing with the extinction of the windowed distribution model brought on by the advent of digital technology. In this marketplace, distribution is free, choice is infinite, demand is instant, and noise is unprecedented. So, pretty much anything you want to see is available in an infinitely crowded online bazaar. You can get it instantly, and you can get it (for now, if you really want it) for free. Independent distribution is poised to take on a new definition: a creator-controlled marketplace, completely separate from the traditional physical distribution channels. Using social networking, affinity and viral marketing, streaming technology and other digital tools, content creators are crafting a (brave) new world of global, artisanal cinema that flouts the outdated conventions of traditional film production, distribution and exhibition, while encouraging and nurturing new business and revenue models based on real value. Although content "wants to be free" on the internet, independent, artisanal cinema can be, essentially, produced for free. In this square-one reset, the true commercial value of content can be established, and a new middle market can be developed, one that benefits all responsible contributors to the process.
Questions
Answered
  1. What is the new relationship between the content creator and the content marketer/distributor? In a DIY world, will the creator have to assume greater decision-making responsibility for their films getting seen?
  2. What kind of money can be made in the world of "Distribution 2.0" and how long will it take us to get there? Are we on the verge of a new, viable, middle-class career model for independent D.I.Y. filmmakers beyond the feast-or-famine life-st
  3. Independent digital theatrical distribution is becoming a reality. What will this do to the tired old day-and-date distribution model? Will it really allow greater flexibility for creators and distributors to pick theaters/cities more profitably?
  4. What is the role of social media to actually drive not only awareness/community, but also purchase dollars across all platforms, including digital theatrical? What will be the best practices for reaching the audience?
  5. What are the evolving demographics of the audience? How does today's audience (and tomorrow's) like to get their entertainment? Who will be downloading? Who will be renting/collecting DVDs? Should this affect the subject matter and style of
Level Intermediate
Category Distribution
Tags distribution, Independent, marketing
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