Your Web Site Stinks, Now What? |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Eric Hansen – SiteSpect |
| Description | Your site visitors are dropping off like flies, you've already gone through one site redesign and your CEO says this is your last chance. What now? Marketing and SEO/SEM campaigns can bring potential customers to your site -- but do nothing to keep them there. The most successful companies online didn't get there by accident or by listening to the HiPPO (Highest Paid Person's Opinion) in the room. Instead, world-class companies such as Overstock.com, Wal-mart, Cabela's, Mozilla and Newegg leverage site optimization via multivariate testing to determine what keeps visitors on their sites, what converts the browser to a buyer and what doesn't. Eric Hansen, founder and CEO of web optimization firm SiteSpect will share lessons learned and war stories from the front lines of some of the most successful companies. He'll discuss how testing allowed these companies to test many site design changes while simultaneously evaluating the user experience. Hansen will also share the industry's top 10 multivariate testing best practices and how companies can tie testing into other data-driven processes, such as web analytics, CRM systems, and more. Hansen will educate the audience as to how to accomplish redesign intelligently and take the "pee-u" out of the equation. |
| Questions Answered |
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| Level | Intermediate |
| Category | User Experience |
| Tags | optimization, testing, User Experience Design |