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Event Music 2011
Format Panel
Organizer David Dufresne – Bandzoogle
Description It used to be that a band or artist needed a simple website, a MySpace profile, a way to get their tracks on iTunes and call it an online strategy. Nowadays, DIY artists are expected to blog, tweet, update their Facebook, have an iPhone app, manage geo-targeted mailing lists, give their music for free but at the same time sell it on 200 different stores and marketing widgets. They have to become hardcore analytics experts, understand conversion rates and SEO optimization. All that while they design t-shirts and Uzi-shaped USB keys, cook meals for their "true fans" and tuck them in at bedtime. Oh also, they are expected to write songs and play some music once in a while. This panel's goal is to cut through the hype and social media lingo, find what's really proven to work, and what artists should focus on when planning and building an online presence.
Questions
Answered
  1. Is the goal to get fans, or money ? or both ?
  2. Is e-mail really the new currency ? Apparently I can't pay my rent with e-mails.
  3. What do panelists see as the most important "new things" that are worth trying ?
  4. What do panelists see as over-hyped, don't-waste-your-time "new things" that are not worth trying ?
  5. Should I do all of this myself, or can my second cousin do it ? He knows computers,
Level Beginner
Category Marketing
Tags business, Direct-To-Fan, social media
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