The Content Economy and the Web's Rumored Demise |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Richard Ziade – Arc90, Inc. |
| Description | To hear it from WIRED, the Web is dead*: Big Content is moving its wares to application storefronts, paywalls and syndication deals. With HTML5, the Web is being redefined as a full-fledged application platform. But that's only half the story. A bevvy of popular tools, from Pulse Reader to Flipboard, and Instapaper to Readability, are rising to reboot the content consumption experience -- and to reclaim the user experience from the pockmarked legacy of conventional ad-dependent monetization. The time has come to ask smarter questions about the future of content. Why all the antagonism? Content presentation is the next great front in the struggle for web standards. At the doorstep of the next massive change in the Web's evolution, it's time to take stock of the once and future value of readable content. The death of the Web is greatly exaggerated, but the stakes are not: * The user experience is both suffering and thriving in an app-centric consumption model. * Among web publishers, device-centric UI requirements are favoring the nimble and handicapping the rest. * Radical business models, courtesy of the readability upstarts, are coming. How are commercial content publishers, big and small, going to respond? * And most importantly, where is the everyday Web left as a place for readers? |
| Questions Answered |
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| Level | Intermediate |
| Category | Other |
| Tags | Publishing, reading, Web |