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Why Can't More Advertisers Design Relevant Mobile Experiences?

Event Interactive 2011
Format Panel
Organizer Richard Lent – AgencyNet
Description Mobile is the most self aware computing platform to date. It's location aware, time aware, context aware... so why is the state of mobile advertising and app-vertising so random? Digital marketers need to take a page from the CPG industry and develop with a purpose and usage occasion in mind -- such a solution would be more valuable to both consumers AND advertisers.
Questions
Answered
  1. How can brands deliver relevant experience for mobile?
  2. What are relevant mobile experiences?
  3. How can we integrate device features to enhance the real world around us?
  4. How can we create a branded experience that is both valuable and meaningful?
  5. How can brands interact with consumers in the real world?
Level Beginner
Category Mobile Applications
Tags Apps, mobile, relevancy
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