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Your Banners Are Bogus

Event Interactive 2011
Format Panel
Organizer Alex Morrison – AgencyNet
Description How effective is digital advertising these days? Pre-rolls have transformed much of current online inventory into a familiar facsimile of television advertising. But banner advertising has become that annoyance that people don't pay attention to anymore - how can we create a more meaningful advertising relationship with digital consumers?
Questions
Answered
  1. How can we re-think online ads?
  2. Can we create ads that are meaningful to consumers?
  3. How do we avoid banner tune-out?
  4. What are effective means of advertising online?
  5. How can we create a more meaningful advertising relationship with digital consumers?
Level Beginner
Category Advertising
Tags banners, online advertising
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