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Now Form the Head! Voltron and Digital Space

Event Interactive 2011
Format Solo
Organizer Brian Chiger AgencyNet
Description Voltron is the 80's original battle robot. Comprised of five separate (and fully capable) Battle Cats, it is only when they are combined that the true power of Voltron is released (along with his nearly unbeatable "blazing sword"). With the advent of the integrated web and the multiscreen consumer, brand presences must operate in a similar way, individually capable yet more powerful as a combined whole. How should brands integrate their digital platforms (web, social mobile) to maximize success? How should analog touchpoints be woven into the mix?
Questions
Answered
  1. How should brands integrate their digital platforms (web, social mobile) to maximize success?
  2. How should analog touchpoints be woven into the mix?
  3. What is brand building 2.0?
  4. How can we measure success if it's not through page views and click throughs?
  5. Who do consumers trust?
Level Beginner
Category Advertising
Tags brand, integrated, Strategy