Now Form the Head! Voltron and Digital Space |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Brian Chiger – AgencyNet |
| Description | Voltron is the 80's original battle robot. Comprised of five separate (and fully capable) Battle Cats, it is only when they are combined that the true power of Voltron is released (along with his nearly unbeatable "blazing sword"). With the advent of the integrated web and the multiscreen consumer, brand presences must operate in a similar way, individually capable yet more powerful as a combined whole. How should brands integrate their digital platforms (web, social mobile) to maximize success? How should analog touchpoints be woven into the mix? |
| Questions Answered |
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| Level | Beginner |
| Category | Advertising |
| Tags | brand, integrated, Strategy |