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Why PR's Future May Not Look Like PR

Event Interactive 2011
Format Solo
Organizer David Armano – Edelman
Description When You Think of PR (Public Relations), your first impression may be of the silver tongued "flack" spinning a corporations' news, putting a positive slant on everything. With advances in networks, online communities and the ability of the average individual to become their own content producer and influencer—the face of PR is changing, shifting the focus from communications to engagement in increasingly public spaces both online and off.
Questions
Answered
  1. What Is PR?
  2. How Is PR Evolving?
  3. The distinctions between communications, engagement and why it matters
  4. Measuring sentiment, share of voice and forms of participation
  5. Leverging social and other emeging channels in the management of a crisis
Level Intermediate
Category Community / Online Community
Tags community, PR, social
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