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Ladies Claim Digital Strategy is the New Creativity

Event Interactive 2011
Format Panel
Organizer Ana Andjelic – Freelancer
Description If you are looking for another SXSW all-dudes panel, this isn’t for you. Ad legend Cindy Gallop leads a panel of three of the sharpest minds of the digital ad business to tear down the myths you’ll hear elsewhere. These ladies will break down topics like why digital strategy is the new creativity online; why award shows that celebrate individual creative efforts are oh-so-traditional approach to advertising; and why the future of digital creativity belongs to distributed and collaborative systems that allow micro-contributions of many individual talents. Most importantly, you'll hear why the current gods of the ad industry will resist these ideas.
Questions
Answered
  1. why digital strategy is the new creativity online?
  2. why digital creative directors are not the real creatives in the agency, but instead digital strategists increasingly assume this role?
  3. why award shows that reward individual creative efforts are becoming obsolete in the digital world?
  4. why the future of digital creativity belongs to distributed and collaborative systems that allow micro-contributions of many individual talents?
  5. why do professionals in advertising industry may resist our new approach to creativity?
Level Advanced
Category Advertising
Tags ad industry, digital creativity, digital strategy
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