Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

Socially Regulated: Social Media in Regulated Industries

Event Interactive 2011
Format Panel
Organizer Shwen Gwee – Vertex Pharmaceuticals
Description While many businesses and corporations have started to adopt social media as part of their marketing, communications, and other business practices, regulated industries - such as pharmaceuticals, financial services, and the automotive industry - often face challenges and restrictions that other industries do not need to consider, such as federal regulations and industry guidelines. This panel brings together an esteemed group of social media pioneers within regulated industries, who have not only transformed their organization's approach to social media, but also successfully planned and executed numerous social media programs, while adhering to their respective industry regulations and limitations. The session will cover: * A general overview of some regulated industry regulations/ limitations * Championing organizational change, with respect to digital communication * Developing internal policies/guidelines for social media * Working with internal legal/regulatory departments for reviews and/or approvals * Developing social media strategies within highly conservative corporate cultures
Questions
Answered
  1. What are some of the federal/industry limitations that challenge regulated industries?
  2. How do you get around existing internal policies and guidelines that prohibit social media activities?
  3. What needs to be established before implementing social media within conservative corporate cultures?
  4. How do you develop an ongoing process that meets the expectations of the social media culture, yet adheres to the limitations of being regulated?
  5. How do you develop and implement strategies that will work within the conservative limitations of a regulated industry?
Level Intermediate
Category Other
Tags Business Strategy, Corporate Social Media, Regulated Industry
HELP