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Not My Job: The Ultimate Content Strategy Smackdown

Event Interactive 2011
Format Panel
Organizer Kristina Halvorson – Brain Traffic
Description OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who? Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.
Questions
Answered
  1. How do you wrangle your content into submission?
  2. Who should lead the charge with content strategy?
  3. Is there such a thing as a successful enterprise content strategy?
  4. How can social media, SEO, and content strategy play nice?
  5. Where can I buy me some web governance?
Level Intermediate
Category Branding / Marketing / Publicity
Tags content marketing, content strategy, Web
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