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Left Brain Search = Google. Right Brain Search = X

Event Interactive 2011
Format Dual
Organizer Nikhil Daftary – Moodfish
Description Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information, but they haven't been equally great in helping us to use that information. Enter mood-based search. By focusing on searching by how we naturally think, talk and feel about the matter at hand, we can begin to find information that's relevant to us both logically and emotionally. In this presentation, we will focus exclusively on the world of live entertainment and how mood-based and related natural language search technologies might just be the next big thing for the search industry.
Questions
Answered
  1. What are the current search technologies available in the market and what are they best for?
  2. What kind of mood-based search has been done in the past?
  3. Which companies are currently moving into mood-based search?
  4. How much better is the quality of mood-based data vs. generic search engine data?
  5. Can we actually normalize moods?
Level Intermediate
Category Search
Tags Entertainment, Moods, Search
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