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Perceived Web Performance: Your Brain on Speed

Event Interactive 2011
Format Solo
Organizer Tim Kadlec – Element Creative
Description More and more studies are confirming that web performance is an important indicator in how successful your sites and apps will be. As much as we may like to shave seconds, however, the most important measurement is how fast your users THINK your site is. By looking at how the brain perceives time, we can find methods of improving the perceived load time of your sites and increase user satisfaction.
Questions
Answered
  1. What is the importance of maintaining a state of flow?
  2. How does the speed and responsiveness of a site or application affect the users perception of quality?
  3. How can we use color to make our sites seem quicker?
  4. What role does the demographic of our audience play in time perception?
  5. How can we use the concept of reciprocity to determine "how fast is fast enough"?
Level Intermediate
Category Web Apps / Widgets
Tags performance, psychology
HELP