SXSW 2012 - Metadata: The Backbone Of Digital Music Commerce

Metadata: The Backbone Of Digital Music Commerce
Event	Interactive 2011
Format	Panel
Organizer	Bill Wilson – NARM
Description	Who cares about metadata? You should. In a world where millions of digital music transactions take place on a daily basis, it's more important than ever that music, video, and application content appears correctly in digital storefronts, customers can find them, and that the right songwriter, artist and/or content owner gets paid. This panel will review the current landscape and make sense of the various identifiers such as ISRC, ISWC, GRID, ISNI as well as XML communications standards such as DDEX ERN and DSR messages. We'll also cover why these common systems are critical as the backbone of digital music commerce from the smallest indie artist to the biggest corporate commerce partners.
Questions Answered	Metadata sounds boring. What is it? Why it important? Why is standardizing communcation critical to my band/ label/ publishing company/ digital service? ISRC, ISWC, GRID? All these acronyms. What are they? Who's using them and why? What are the challenges in trying to standardize music commerce communications? What are the basic steps I can take to ensure my music is displayed (and paid for) properly?
Level	Intermediate
Category	Online Sales/Subscriptions
Tags	ddex, identifiers, metadata