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Fueling Fun - "Checking in" to Customer Loyalty

Event Interactive 2011
Format Panel
Organizer Casey Petersen – Murphy Oil USA
Description With the growing popularity of Location Based Apps, how can retailers profit off of "check-ins" at their locations? Restaurants and bars have found some success in specials for check-ins, but many retail stores struggle to find a way to implement Location in a meaningful way. This panel will discuss: * Success story from Murphy USA Gas Stations on uses of location to increase customer engagement, customer loyalty, and online buzz. * Which special offers work, and how to implement them in ways that actually work at the register * How Location Based Services like Whrrl are adapting to provide great offers to users, and value to Retailers * Profiting - Using LBS to continue to engage and draw in repeat business - Getting vendors and suppliers to pay to market at your locations
Questions
Answered
  1. How can retailers can use Location based social media to get new customers?
  2. What promotions work in the real world for retailers in location based apps?
  3. Why should retailers get involved with location?
  4. Why a Facebook page and Twitter Account isn't enough for brick and mortar stores
  5. Where is this technology going, and how we can participate
Level Intermediate
Category Branding / Marketing / Publicity
Tags location, promotions, retail
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