AugmentedRetail: Geo-location as a Tool for Retail |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Lee Tone – Greene8 |
| Description | The basic function of the mobile app allows customers to see what they're looking for as an AR point on the horizon, or be directed to the item by an AR compass. Customers simply type in what they're shopping for on their smartphone and the app shows them where the item is in relation to where they're standing and which way they're facing. The app can even plot an efficient course through the store based on a shopping list prepared ahead of time. The app can be automatically customized by keeping track of customer's purchase habits, their shopping path and their subjectivity to promotions. The app can change the way a person shops by making their experience customizable and convenient based on real-time interaction. The app is good for retailers (grocery stores, hardware stores, etc.) because it allows them to see what their customers are looking for and how they react to promotional materials and product placement. Ad space can be cultivated in the app's digital space and ads can be personally customized to each customer based on their purchasing habits. For example, if a customer buys Wheaties every week a suggestion ad can be generated to suggest similar products like Kashi. The app uses Twitter API so that customers can tweet about deals and review certain products, "These apples look delicious and they're only 5 for a $1." These tweets are viewed visually with AR markers geo-located to the exact spot the customer tweeted from. |
| Questions Answered |
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| Level | Intermediate |
| Category | Mobile Applications |
| Tags | Augmented Reality, Geo-location, iphone |