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The Art of Enchantment

Event Interactive 2011
Format Solo
Organizer Guy Kawasaki – Alltop
Description Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.
Questions
Answered
  1. How do I get people to like and trust me?
  2. How do I attract early adopters?
  3. How can I use digital tools such as Twitter and Facebook to enchant people?
  4. How do I break down resistance to my product or service?
  5. How can I resist enchantment?
Level Beginner
Category Branding / Marketing / Publicity
Tags Evangelism, marketing
HELP