SXSW 2012 - Leveraging Mobile Marketing Methods In My Strategy

Leveraging Mobile Marketing Methods In My Strategy
Event	Interactive 2011
Format	Solo
Organizer	Brandon Prebynski – FKQ Marketing and Advertising
Description	What does "Mobile Marketing" mean to you? You have undoubtedly heard the term thrown around a lot lately. With success rates recently showing higher conversions than that of traditional marketing, email, and social media marketing, this is an area of your strategy that should not be ignored. This session provides an overview of the multiple methods to mobile marketing. Brandon Prebynski (@prebynski), Emerging Media Strategist at a Flordia-based agency, will outline the many ways that marketers can leverage mobile channels to increase leads, drive foot traffic, or increase sales conversions. Mobile marketing channels consist of SMS, MMS, Mobile Browser, Mobile Application, and Mobile Advertising. This presentation details the various ways to build a mobile marketing strategy, deciding which type of mobile marketing is best for your business objectives, what it takes to get started with each type of mobile marketing, and how to grow an audience through mobile marketing channels. As an additional takeaway, Prebynski will provide details on how to leverage social media mobile applications within your strategy to help achieve business objectives.
Questions Answered	What channels exist within mobile marketing? Why should I use mobile marketing? What type of mobile marketing is right for me? How do I build mobile marketing into my strategy? What are the integrated channels to use with mobile marketing?
Level	Beginner
Category	Mobile / Wireless
Tags	applications, mobile, sms

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Leveraging Mobile Marketing Methods In My Strategy