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Title:

Twitspacebooklife: Marketing for Monkeys

Your vote:
Yes No
Organizer:
Greg Swan , Weber Shandwick
Description:
Marketing with social media is an art, not a science. Do it correctly and you're an unstoppable force. Offend your audience and lose them forever. We present a framework for powerful, interactive social media campaigns used with Chevy, Snickers, Nintendo, Army, etc.; youth marketing tips; trend-spotting and more.
Questions
Answered:
Level:
Beginner
Category:
Marketing, Philosophical
Type:
Solo
Event:
SXSW Interactive 2008
Greg Swan
on 27/8/07
Sorry these descriptions are so short. Here are my Three Takeaways: 1) Rules of thumb for planning a social media campaign not too overt but with an underlying marketing message, 2) How to engage specific audience segments authentically 3) How to sell a client on crazy ideas you know will work. Lots of Q&A with real world examples is encouraged. Free bananas for the best questions. If you have other thoughts/comments, please do post them. -G.
Erin Bray
on 21/9/07
If my boos will pay, I'll totally attend this panel.
Erin Bray
on 21/9/07
I mean my boss.
Peter A
on 21/9/07
@Erin - we allllll know what you mean.

I'll be there with bells on but not cow bells.
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