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In Living Color: Branding & Marketing to Urban Audiences

Event Interactive 2011
Format Panel
Organizer Marco Hansell – TwtMob
Description In Living Color: Branding and Marketing to Urban Audiences is a panel that will bring together experts from various areas of the digital frontier that have successfully carved their niche, thus, building some of the most successful online brands in "urban" America. From TV/ Film, Music, Entertainment, Fashion and Technology, the panel experts have been successful in developing online destinations and executing winning viral campaigns through online and offline partnerships. Prior to the panel discussion, panelists will be able to present individual brief slide shows/ videos of their brands, demonstrating the history of their brands' development. Panelists will also: - Review trends and case studies of consumer online habits. - Review challenges of marketing. - Discuss the rules of engagement. - Discuss the importance of listening to audiences when developing key messaging and brand development. - Explore and examine the cross-promotional branding opportunities. - Discuss social and corporate responsibilities vs brand integrity. - Discuss the challenges and tips to maintain relevance in the changing social media landscape. - Examine technical challenges. - Examine the growing trends in blogs; beyond beats, gossip and fashion.
Questions
Answered
  1. How to examine the feedback of their targeted audience in order to define their brand strategy.
  2. How to utilize affordable tools and services to maintain relevance and a competitive edge.
  3. How to develop compelling and engaging proposals, needed to pitch for corporate sponsorships or to secure partnerships.
  4. How to tap into their inner creativity to develop defined niches.
  5. How to identify partnerships that are inline with the brands' values.
Level Beginner
Category Branding / Marketing / Publicity
Tags In Living Color, Urban Branding, Urban Marketing
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