SXSW 2012 - Size Matters: The Engaging The SMB Customer

Size Matters: The Engaging The SMB Customer
Event	Interactive 2011
Format	Panel
Organizer	Jennifer Lindsay – Crimson Consulting
Description	The SMB market representing a sizable opportunity for companies to interact directly with one of the largest segments, repressing 99.7% of all US businesses. 61% of SMB decision makers now rely on social media as an information resource. Opportunities to engage abound, but how does one reach key decision makers in this ever-changing landscape? Hear directly from leading brands that are engaging with the SMB customer. Experts from Microsoft, Yelp, Crimson Consulting, and more share case studies and examples of how they have done just that and share the best practices that came from their experiences.
Questions Answered	How important is online communication / social networking to small and medium businesses? How do I identify SMB communities that map to my business? What can we offer SMBs that is valuable to them? How do you start a program? Is there a model for success? How do you sustain SMB engagement?
Level	Beginner
Category	Entrepreneurism / Monetization
Tags	Engagement, SMB, Strategy

Size Matters: The Engaging The SMB Customer