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Transmedia in Action: Storytelling Leveraging on Media & Technology

Event Interactive 2011
Format Panel
Organizer Nicolas Bry – Orange
Description What new storytelling opportunities linked to the use of various media and interactive technology? Transmedia Lab is an open initiative launched by Orange to foster the creation of transmedia stories, at the crossraod of content, usage, and technology. It focuses on 3 courses of action: 1) Training about transmedia culture and design framework 2) Coaching specific projects 3) Leveraging on technology to support transmedia stories delivery and interactive engagement. The panel discussion will be based on uses cases. It will go over new narratives, levers to enrich stories and transmedia delivery with each media benefits, technology and audience engagement.
Questions
Answered
  1. What is transmedia?
  2. What are the new storytelling possibilities resulting from engaging the audience across multiple media?
  3. How to use technology in transmedia storytelling?
  4. How creativity gives sense to technology in a transmedia universe?
  5. How to be creative in financing and marketing these new programs with broadcasters and brand content?
Level Intermediate
Category Content
Tags community, storytelling, transmedia
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