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The Art & Science of Influential Web Content

Event Interactive 2011
Format Solo
Organizer Colleen Jones – Content Science
Description Results. Not getting them from your website? It's probably your content. Transform your web content from the same old crap into a source of clout. First, understand the context. Next, learn how to apply principles from the art of rhetoric and science of psychology. Last, combine those principles into patterns that influence people's attitudes and actions. Whether you want to win customers or to change the world, you'll boost your results with influential web content.
Questions
Answered
  1. What is influential content and how can it help me?
  2. How do principles of ancient rhetoric apply to modern web content?
  3. How do principles of psychology apply to content, not just design?
  4. Why is context so important to persuasion?
  5. How can web content influence people's attitudes and actions?
Level Intermediate
Category Content
Tags context, persuasion, psychology
HELP