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The Elevation of Black Women in New Media

Event Interactive 2011
Format Panel
Organizer Deanna Sutton – Sutton New Media LLC
Description Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.
Questions
Answered
  1. Why leaving .blogspot, .wordpress.com and .typepad/.tumbler.com is beneficial to our success. Many black women sites are still on .blogspot.com - we will go over why they need to leave and get their own domain.
  2. Do you know your worth? We will go over demo facts about our audience and why we need to speak up to brands and advertisers to make them take us seriously and stop asking us to support them if they can't support us by advertising or valuing our dollars?
  3. Why being creative and original are important keys to our success.
  4. 5 things that women of color need to do in order to really take their site to the next level - on the design, network and content side.
  5. The circle - giving women resources of other black women in new media that can help them and answer questions that we all had to figure out on our own when we started.
Level Beginner
Category Digital Divide
Tags African American, Black Women, Elevation
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