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Twittering with Bedouin; Delivering Social Media to All

Event Interactive 2011
Format Solo
Organizer Darrin Husmann – lalaOKC
Description This presentation will address the social and technical issues surrounding the development of a semi-ubiquitous social networking platform. It encourages participation by understanding participant motives, culture and technology. Current social media platforms are limited in their ability to decrease opportunity costs and provide value by requiring specific platforms, interfaces, access to technology, expectations of a certain level of education (or knowledge) and/or cultural outlook. Many of the social media platforms use the influence of market exclusivity to create demand; effectively omitting large segments of users by design. I will discuss and demonstrate an application that seeks to dramatically expand the availability of social networking, across limits in technology, cultural changes and demographics. This application will unify emerging & current technology with third world communication networking platforms. The goal is not to provide everyone with HTML 5, it is to effect real-time communication across a larger segment of humanity. This application will integrate intelligence and social media platforms in a manner that is holistic with the consumers tastes. The efficacy of this program will be demonstrated/discussed with coupons, sms and a micro business. It will be fun.
Questions
Answered
  1. Understanding our customers; designing what the customer wants, not what we want.
  2. What is the real effect of social media on our lives? It sure doesn't seem scalable. Can we work on that? Less is more...
  3. Sharing Maslow with the masses: will social media access lead to world wide self-actualization or balkanization?
  4. Asymmetric warfare and Gowalla: How does social media reduces opportunity costs and influences everything from Guar Gum to US State Policy?
  5. Little things mean a lot: How leveraging social media can reduce costs, increase opportunity and help us avoid 'inflection points' of global calamity
Level Intermediate
Category Accessibility
Tags Culture, marketing, social media
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