SXSW 2012 - Re-Inventing the Wheel: Sketching your own IA Process

Re-Inventing the Wheel: Sketching your own IA Process
Event	Interactive 2010
Format	Solo
Organizer	Christopher Fahey – Behavior Design
Description	It's the start of a new project. You've got requirements, guidelines, data, research. Now what? Like an artist staring at a blank canvas, information architects often don't know where to begin. Instead of following a rigid methodology or waiting for the perfect idea to appear out of the blue, learn to continually invent new tools and techniques to foster real user experience innovation.
Questions Answered	What is a design process? What is wrong with most of today's design processes? What kinds of methdologies do interaction design teams use today? What new deliverables and processes have people invented recently? How is sketching important? What do non-interactive innovators do to ensure great new ideas? Where and when do ideas come from? What's so bad about changing your design process and changing your mind? What is design thinking? What is wrong and what is right about Data-Driven design?
Level	Beginner
Category	Design Thinking, Information Architecture, Self-Help / Self-Improvement, User Experience

Re-Inventing the Wheel: Sketching your own IA Process