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Title:

The Future of Social Objects

Your vote:
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Organizer:
Jyri Engestrom , Jaiku
Description:
Social network theory fails to explain why people connect to each other because it leaves out the objects that connect people together. An alternative sociological approach builds on object-centered sociality. Successful Web services build around social objects: Flickr did it to photos, YouTube did it to videos, Microblogging services like Jaiku and Twitter did it to SMS and IM. This talk explains the theory of object-centered sociality and elucidates five principles for designing services around social objects.
Questions
Answered:
Level:
Beginner
Category:
Philosophical, Social
Type:
Solo
Event:
SXSW Interactive 2008
Justin Hall
on 25/8/07
Jyri is a genius - I've seen glimpses of this idea on his weblog but I would love to see him describe it in person.
Evan Prodromou
on 26/8/07
This is just the kind of discussion I love to see at SXSW. Original ideas that reflect important current topics, well-focused and with practical application. I'm looking forward to this talk.
Steven Harms
on 1/9/07
...and thankfully it's not a panel.
Leather briefcase
on 22/11/09
Indeed, Steven!
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