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Email Marketing & Social Media
- Your vote:
- Yes No
- Organizer:
- Description:
- Social Media has changed the way companies are communicating with their consumers. With the use of twitter pages, Facebook, and iPhone apps, marketers now have access to instant feedback to their product. 66 percent of marketers have now used social media in some capacity in 2009 (up from 20% in 2007), but does it eliminate the need for direct marketing or email? Is there a way to use all of these powerful tools seamlessly to target and communicate effectively?
- Questions
Answered: -
- What is the difference between social networking and social media?
- How has social networking changed buying behaviors for consumers?
- What companies have effectively merged email campaigns into social networking?
- What is the difference between Forward To A Friend and Share Within Your Network?
- What social media sites are here to stay?
- Will social media replace email in the future?
- How can a company gain friends and then keep them?
- What kind of testing can be done to see how consumers respond?
- How does something become viral?
- What are some real steps clients can take to move into the social media space?
- Level:
- Beginner
- Category:
- Blogging, Case Study, Social Networking, Web Apps / Widgets
- Type:
- Panel
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon