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Link to this page-
Online Advertising: Losing the Race to the Bottom
- Your vote:
- Yes No
- Organizer:
- Description:
- How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of Daring Fireball and Jim Coudal of Coudal Partners and The Deck Network.
- Questions
Answered: -
- How does The Deck work?
- What do advertisers want?
- Should I "punch the monkey?"
- Ads, Sponsorship or Patronage?
- Define "relevant advertising" and "implied endorsement"
- Why if a Lo-Fi approach always best?
- What's so great about Stanley Kubrick anyhow?
- Cost-Per-Influence versus Cost-Per-Thousand
- Can I Play in a Layer Tennis match?
- What does "sell us something and we'll sell you an ad" mean?
- Level:
- Intermediate
- Category:
- Advertising, Blogging, Business / Entrepreneurial / Monetization, Writing / Technical Writing
- Type:
- Dual
- Event:
- Interactive 2010
Developed for SXSW by Lindsey Simon