SXSW 2012 - From Attention Whore to Social Media Genius

From Attention Whore to Social Media Genius
Event	Interactive 2010
Format	Panel
Organizer	Rachel Haywire – machineKUNT Records
Description	The evolution of social networking sites has become a major factor in the way we operate our every day lives. During the days of LiveJournal the people with the most followers were considered "attention whores" and viewed with mockery and derision. Now the people with the most followers on Twitter are viewed as social media guru's. How and why has this change taken place? What can we expect for the future?
Questions Answered	What were the first social networking sites? How did we get from BBS message boards to social networking sites? Does anybody remember when blogs were called Everything/Nothing sites and we coded them ourselves? Why was it once damaging to ones reputation to be popular on sites like LiveJournal? Where did the term "attention whore" originate from and can we reclaim it to mean something positive? Why did famous Twitter users get a better online reputation than famous LiveJournal users? What has the evolution of social media taught us about the behavior of our society? How can we become effective in marketing ourselves to a larger online audience? Why did sites like Friendster have a relatively short life span as opposed to Myspace? Where are social networking sites headed in the future and have we already become the media?
Level	Intermediate
Category	Content, New Technology / Next Generation, Social Networking, User Generated Content

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From Attention Whore to Social Media Genius