SXSW 2012 - Multiple Streams of Music Income

Multiple Streams of Music Income
Event	Music 2010
Format	Solo
Organizer	Debra Russell – Artist's EDGE
Description	Most musicians are unsuccessfully competing for limited resources and opportunities and getting lost in the fray. The business model, Multiple Streams of Music Income, allows you to leverage your creative material, harness the power of niche marketing, and channel today’s technology to multiply your audience and create lifetime fans.
Questions Answered	What is the Multiple Streams of Music Income model? How do I use Niche Marketing to magnify my marketing efforts and save money? How can I stop selling and use my relationships with fans to create income? How do I turn existing product into new income streams? How do I use Multiple Streams of Music Income model to stand out above the crowd? What is a product funnel and how do I use it to create new income streams? How do I use what I've created in one Niche to expand into new niches? How do I use the power of Social Media and Networking to expand my fanbase? How do I turn a fanbase into an income stream? How do I design my business to serve my market while maintaining my artistic integrity?
Level	Intermediate
Category	Business, Career, Entrepreneurial, Marketing / PR / Branding

Multiple Streams of Music Income